Content is the backbone every marketing plan rests upon. Weak spines aren’t known for traveling far or bearing the dynamic weight of whatever your social media or sales team is looking to do next.
From blogs to landing pages, your website copy defines your company, brand, and products to those who matter most: your audience.
I work with brands and individuals to ensure the content we produce together meets the end goal: develop strong relationships with your audience to convert them into a repetitive customer.
Working with content is more than just filling in blogs and boxes on your website. It is a conversation - how will this work with social media? Or your email strategy? When someone reads this content, what will they do next?
The worst thing in the world is to have your content ignored.
Let’s change that.
I believe content should do more. I’ve written enough of it through the years (decades?) to know what works, what people want to read, and what drives writers to produce content that does little more than fill a page.
At the core, there should be something useful in your content and the story that engages with your audience and drives them to be customers. Why not take the opportunity to give your audience something they can embrace and share to help turn their audiences into your customer? Why not be the brand that is known for something beyond what they sell?
I work with people who are ready to go above and beyond meeting their sales needs. If you’re ready to produce content that will matter - today AND tomorrow - get in touch. I’ve got an idea for you.